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Richard Cashmore aka “Rocky” is a well-known Aucklander. His life has involved high achievements on the sporting fields of rugby, golf and tennis. He is currently an enthusiastic member of the Auckland Grammar Old Boys, Auckland Golf Club, Parnell Tennis Club and the University Rugby Club (recently Junior President).
In the business arena Richard, who has a BCom in marketing, worked for Fisher and Paykel, Pfizer Laboratories, and General Foods in the early years.
He then developed and ran his own companies including The Store, The Tuck Shop Company and various manufacturing and retail companies, but most of these were in the designer homewares and furniture industry. He has a passion for homes and creating liveable and appealing spaces within them.
Richard is an excellent negotiator, is honest, even if the truth hurts, and is great with people. Since Richard joined our team a number of years ago now, he has made many property sales from $800,000 to $7,000,000 all the way through the Eastern Suburbs from Parnell to Glendowie. He is now one of the most successful individuals in our sales team.
39 Glanville Terrace, Parnell
Thank you Richard for a seamless and very positive sales experience. Throughout the process Richard guided us calmly and professionally through the emotional experience of selling our family home of 60 Years. On Auction day although we had only one buyer the expertise that UP brought to the table was crucial in getting the price we wanted.
We are very happy with the outcome and highly recommend the UP team !
22 Aldred Rd, Remuera
We thank Richard for the commitment and energy he brought to the sale of my Mothers 1920’s Sholto Smith home. He dealt with the many buyers that came through and cross lease neighbours who were trying to influence what a new buyer might want to build there. It was all very stressful for my elderly Mum and we wouldn't have got there without Richard’s handling of the situation.
22 Goldie St, St Heliers
I gave Richard Cashmore from UP a General Agency ( along with several other Real Estate Companies) to sell 22 Goldie . He worked the property the hardest and brought me 2 offers. Richard then negotiated until I was happy with the Price. He did a great job and I would certainly recommend him to any prospective Vendor. Cheers Vince
26 Fern Glen Road North
We appointed Richard Cashmore as our agent to sell our family home of 23 years. We invited 4 other agents from different companies to pitch and chose Richard because of his easy manner, professionalism and commitment to getting us the very best outcome. He ran the marketing campaign with great energy and kept us fully briefed on how things were tracking throughout. At Auction we had 2 bidders and the UP Auction Team was able to secure a price we were very happy with. I'm certain we got there because UP was in charge. Their Auction techniques, which were all designed to maximise the result enabled us to remain firm on what price we wanted and then negotiate the best buyer up. Richard's genuine, respectful and professional manner together with his persistent and professional approach to selling our family home gave us confidence throughout the campaign. We highly recommend Richard and UP and would seek their assistance again without hesitation.
Richard and UP
We have been very pleased with the professional services and extra effort from Richard Cashmore of UP Real Estate for achieving the successful sale of our Burwood Crescent, Remuera properties.
We really appreciated Richard's professionalism, diligence and personal commitment in achieving this result.
We wish to express our thanks to Richard and to UP Real Estate .
Regards and thanks
Burwood Apartments Limited
Richard came up our drive & presented himself after we had had an unsuccessful and trying time to sell our house with another company. Apart from his charming manner at the door, what impressed me was his ability to, in that short time, convey a no nonsense approach. A fly away comment that we do work hard also stuck with me. After listing with him it was refreshing to see that he really knew his job well, did work hard and just got on with it. He is a deal closer which is paramount in a selling situation and therefore within a week our house had sold. I would highly recommend him and absolutely use him again if required.
My home was listed with Barfoot &Thompson for three months, with no sale made. Richard, with his positive and professional approach, sold the house in three days. I would highly recommended him to take care of any real estate transactions.
We have dealt with Richard on two occasions over the last 3 years- one to buy, and one to sell.
He has been a very easy person to work with- reliable, honest, intelligent and knowledgeable in his field of expertise.
I would have no hesitation in using him again should the need arise, and I recommend him to anyone I meet who is thinking of buying or selling in Richards territory .
We feel very fortunate to have had him as our agent.
Our outcomes both times were very satisfactory.
2/31 Marau Cescent
After we had unsucessfully marketed our property with other Agencies for some months we were approached by Richard Cashmore from UP .He worked very hard to get a result for us, and during the process he kept us informed with regular buyer feedback and overall market conditions.
We were very pleased with Richard's professional approach, as well as his ability as a mediator between vendor and purchaser, having successfully negotiated a conditional contract to an unconditional sale on our behalf.
6-14 Alberon Street
Richard was approachable and helpful from the get go. Once I realised that I had found the right place for my needs, he facilitated a rapid sale that worked out well for all parties. I'd highly recommend him to anyone looking to buy or sell in his region, and will actively seek his services in the future.
Noel and Heather Davies
It is with great pleasure that I talk about our experience with Jo Johnstone and Richard Cashmore who we listed our home with in March
this year 2015. It has been 20yrs since we sold our previous home so dealing with real estate agents isn't something that we were use to.
I chose both Jo and Richard to work together simply because of the layout of our home when doing open homes but I am quite sure
using either of them separately would be just the same.
Both Jo and Richard prior to open homes were punctual, polite locked up well and always contacted us when leaving our home.
We were given a report every week and at that meeting suggestions were made to us as far as advertising for the following week.
Nothing was a surprise which was great. Our home was sold within six weeks of the first open home.
It was lovely to be able to celebrate with both of them on the night it was sold.
If we were to be selling our new home in the future we would not hesitate to use Jo and Richard again.
I would highly recommend them both.
11A MacMurray Road
After an unsuccessful attempt recently with another company to sell our early 1900’s family home we were approached by Richard Cashmore and decided to give him and UP the listing at 11a MacMurray Rd. It was Richards’s commitment to get us the price we wanted which impressed us the most. Richard did this by working with all other agents who had buyers to make sure we got the best price possible and within three weeks our home was sold. Richards’s professional manner and unselfish ability to work with other agents to gain us the best price are qualities rarely found in other agents. I would have no hesitation in recommending Richard to anyone thinking of selling. Richard is one of the few agents truly working for his vendors.
Warren & Kelly
We contacted Richard to discuss the sale of our property because we met him at a neighbour’s Open Home which he recently sold. They were thrilled with the price they got.
We were also delighted with Richard’s performance. He recommended a sales process that would most likely secure the best price for us. We agreed with his recommendation and were very happy with the way Richard ran the Open Homes and the regular feedback he provided during the process. The Auction was well attended and we secured a great price for our Townhouse. Even more than we’d hoped for….
Thankyou Richard !!!
Paul & Amy Hain
14 Awatea St, Parnell
Richard was the only agent who truly listened to what our wants were when we started looking for a new home. He took the time to think about what we needed and in not focusing on our budget, upsold us into 14 Awatea St, the house of our dreams. We admire Richards tenacity and calm demeanour and thank him for his professional approach.
113 Coates Ave, Orakei
In March 2013 we appointed Richard Cashmore of Unlimited Potential to market and sell our new home at 113 Coates Ave, Orakei. My wife and I had spent two years in the planning, design, and ultimately the construction of this home. Richard had stayed in touch during the building process. We felt confident that he was the right person to manage the marketing and sale process for us. We also had previously had a good experience with UP. A brand we were comfortable with.
Richard did a great job; running the Open Homes and Private viewings ensuring we had a full house at Auction Day. As the highest bid fell a bit short of our expectations, Richard worked very hard in the week following to retain key buyer interest, and get two buyers to compete ultimately resulting in a sale.”
Steve and Judy
5a Aratonga Ave
We appointed Richard to market our property at 5a Aratonga Ave in March 2013. Prior to this we had engaged Barfoot &Thomson for a 4 month period and despite their best endeavours we had not received an offer.
Richard impressed us with his knowledge of the local market, and commitment to getting us the result we wanted. UP refreshed the look of the property with new photographs, new sign and some creative copy to describe our home. Within 2 weeks we received an offer which, after further negotiations, reached a level we were happy with. SOLD!!! We were thrilled.
Thank you Richard
In December Last year I purchased 55 Reihana for $831,000 at a Ray White Auction. Due to a change in circumstances I put the property back on the market. I appointed Richard Cashmore of Unlimited Potential to do the marketing. He was outstanding in providing regular accurate buyer feedback during the campaign and ensuring that a number of buyers were there on Auction day competing to buy the property. Mark Sumich ( the Auctioneer), did the rest and we ended up selling 55 Reihana for $860,000 ! A fantastic result - I am delighted.
Marylou and Bill McGarry
19 Shadwell Pl, St Heliers
Richard Cashmore recently sold our St Heliers home under the hammer on our front lawn. Throughout the marketing programme, he kept us up to date with Open Home numbers, buyer interest, and in fact recommended changes to our Property Press advertisements, during the programme, which we accepted. Our home although, on a large sunny site, was in need of renovation and was not in the preferred school zones. We were very pleased that, despite this, Richard was able to get several buyers along to the Auction and the resulting competition meant we achieved the price we wanted at auction on the day. The Auctioneer Mark Sumich was superb and the input from Barry Thom and Grant Lynch on the day was appreciated. A great team effort.
24 Taurarua Tce, Parnell
Richard Cashmore did a great job for us. He sold our large character Villa in Parnell. Although a special home, it required a large renovation to restore it to the standard that most buyers now require. We did not achieve the price we required at auction, and Richard then worked very hard to find two new conditional buyers and convert them to unconditional ones. With these buyers now In competition he managed that process expertly, getting the ultimate buyer up to a price level that was satisfactory to us.